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A Strategic Roadmap

Start your digital journey here.
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The Challenge

In hopes of reversing enrollment declines and/or stabilizing finances, many universities are building online courses, converting programs to an online modality, or pursuing the latest programmatic fad. Unfortunately, those hopes often have gone unfulfilled.

Successful institutions start with a comprehensive strategy for digital transformation. One that advances institutional mission and resonates with consumers and constituencies. One that thoughtfully and realistically outlines achievable, sustainable, and scalable results.

Concurrently, changes in the education technology services industry have eliminated an “all or nothing” proposition requiring either a full-service OPM partnership or a “go it alone” in-house commitment. Distinctive strategies require unique arrangements, structures, and services.
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Online learning has moved from the periphery to the forefront of higher education strategy:
  • Global online market to grow from $144 billion in 2021 to $374 billion by 2028
  • The percentage of university students studying at least one course online or in a hybrid format grew from 33% in 2017 to 73% in 2020
  • 25% of online students are pursuing a non-degree credential (30% of graduate online students)
  • While online student enrollments are still predominantly adult learners, the age range continues to expand, especially among younger university students (<24 years old)
  • Student support services designed for online learners (especially financial aid and career services) represent the most significant sources of initial student interest, retention and satisfaction

Strategic Context

For many colleges and universities, online programming represents the most critical strategic dimension for market visibility and financial sustainability. Often, executive leadership lacks the experience and/or expertise to create and lead non-traditional programming and expansion.

Institutions seek a “roadmap” for success in launching, growing, and sustaining online programs and enrollments, whether they create in-house operations or they utilize third-party providers.

The use of third-party providers does not alleviate the institution’s need to build effective internal policies, procedures, leaders, and teams to build entrepreneurial capacity and expertise.

Higher education institutions can maximize their online opportunity through five strategic moves.
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An organizational roadmap driven by digital transformation.
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Organizational structures that eliminate silos.
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Integrated services and policies to facilitate learning.
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Community building highlighting virtual participation.
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Attract and retain key digital leaders and teams.

What We Do

At JenEd Consulting, we have seasoned consultants with executive leadership experience both in universities and education technology companies. For our clients, we are focused on building a culture of responsiveness and change, with a commitment to high quality programs. We have the ability to scale to the needs and opportunities of the institution, designed with the goal of building stronger institutions, not perpetuating dependencies, through leadership selection, development, and mentoring; refinement of competitive and appropriate processes and procedures; creation of policies that drive results rather than obstructing them; breaking down organizational silos; and creating a strategic roadmap to success
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What We Offer

  • ​Transition management following termination of OPM/Third-Party contract​
  • ​OPM/Third-Party services selection and negotiation counsel
  • Institutional ​ Assessment
  • ​Program Review
  • Strategic Planning​
  • Coaching/Training​​
  • Operations Review and Redesign
  • Executive Search​
  • Interim Leadership
  • Turnaround Management
  • ​​Online business case development, modeling, and analysis
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Nashville, TN
314.680.0655

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